Images through I and Me
I as well as Me, a new clothes line created by former Topshop Denim purchaser Jessica Gebhart in London, caught my eye for several reasons– most importantly due to the fact that the inaugural SS16 collection is “driven by an off-season visual,” which is basically the aesthetic of my life, staying in an unclear Northern California coastline community.
With items for both men and women, it pays homage to “communities that hibernate when the sunlight does not beam, with a particular concentrate on when the groups do not flock and few remain, in silent stasis waiting on the sunlight to return,” according to journalism launch announcing I as well as Me’s launch. This brings to mind warm fires, hazy ocean views as well as bundled-up strolls on the coastline– and also makes me intend to acquire everything.
An additional reason: that hat! In addition to the other closet staples in the collection, consisting of rusted blue washed Japanese selvedge denim as well as pieces crafted from distinctive indigo Italian jacket material.
The collection additionally includes a five-piece ceramics range, “designed to further stimulate a weatherworn, seascape combination through a washed out white glaze and also multi-textured surface.”
Absolutely nothing not to such as below! I needed to know more regarding what motivated the collection, just how Gebhart thought of the name (great tale including Bjork), as well as what her plans are for the future. Review our meeting listed below!
1. What was the motivation behind I as well as Me? And also just how did you develop the name?
” I have actually dreamt of running a style line since I was a youngster. Having actually worked in the fashion business for one decade and after leaving Topshop as the jeans buyer in 2014, I felt like it was the correct time to start out under my very own name.
My background remains in jeans so this will certainly constantly be stood for in some type each season, but also for me, it’s means much more exciting to supply a fuller, more detailed bundle. I AND ALSO ME is a multidisciplinary lifestyle brand name as well as it’s really crucial to me to maintain that multi-product aspect running. I am actually enjoying the obstacle of combining functional closet staples for both males and females, with split declaration garments items, and also homeware collections to finish the brands vision. I want the clients to be influenced to develop a personal collection of much-loved staples as well as things from I AND ME, practically like a cooperation with every I AND ALSO ME follower.
The inspiration behind the name I AND ALSO ME comes from when I saw Stockholm in 2012. I was at a Björk concert, when I encountered a dual page spread analysis ‘JAG’ in the festival publication (which is my initials as well as on a regular basis my nickname). Researching even more right into what JAG indicated in Swedish, it equated as’ I and/ or ME,’ and also from that very day my brand name was born. This magazine spread is really mounted as well as up on the wall surface in my house as a tip of what the backbone of the brand name indicates.”
2. When will the apparel be readily available for acquisition?
” The very first I AND ME SS16 collection will certainly be readily available to acquire in January from www.i-and-me.com.”
3. Who are several of your good example … developers or anybody else you locate inspiring?
” Generally, I discover my inspiration in the everyday. From the males and also ladies strolling past my studio home window, to the people I see going about their company while on ideas trips around the globe. It’s the little information; the means someone could be using their jeans rolled like that, or the stacks of earrings in their ears. Simple as well as refined is usually what excites me most.
I additionally love art and fall for reviewing the histories of musicians and designers. Locating a greater understanding of the method which they lived their lives when they produced their works is something I like to do. I can pin factor specific muses however– Patti Smith and also Anjelica Huston have both produced old incredibly with dignity as well as are constantly motivating to me.”
4. How commonly will you launch collections?
” My collections will certainly be launched each main period with some little shocks in between.”
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