If you’ve ever wondered what type of deal with you pull when chugging down Coca-Cola’s sweet, sugary carbonated beverage, then question no more.
After noticing what the business feels to be a space in the market for novelty drink experiences, the Israeli arm of the business has invented as well as released the ‘selfie bottle’ in conjunction with innovation company Gefen Team, as part of a promotion for Israel’s summertime like brand event.
Rather than looking to be a path that Coca-Cola will go down on a around the world scale, the ‘selfie bottle’ has been established as well as created according to Gefen Team, an innovation company that looks to creatively solve business challenges, based in Israel. We’re not precisely sure what the difficulties were in this instance, however the solution to stated difficulty appears to be a Coca-Cola bottle with a selfie camera attachment on the bottom that snaps an picture of the consumer when the bottle is sipped from at a specific tilted angle.
You may be believing what precisely is the point of having a Coca-Cola bottle that snaps a drinking selfie as well as then performs no further task? Well, that’s likewise been believed of by the two business involved.
As you may expect, the resulting selfies can be shared to a range of social networks, including Snapchat, Facebook and, of course, the king of the picture sharing sites, Instagram.
From the point of view of trying to keep event guests more engaged as well as active, the new selfie bottle appears to be having the preferred effect:
Users tag themselves as well as their buddies in pictures on Coca-Cola’s social network assets. It truly does the technique as well as makes the party-goers more present as well as active during the event, understanding they can share their special moments just by drinking.
The social element of the Coca-Cola selfie bottle is clearly there for all to see. From a hardware perspective, the bottle is fitted with a camera at its base, as well as includes a built-in sensor that is set to spot when the bottle is tilted to the magic 70-degree angle. When that point has been reached, the bottle kicks into life as well as snaps a glorious selfie of the lucky private slurping down a few of Coca-Cola’s black magic.
It’s unlikely that we will see this effort function out globally, however it’s still extremely fascinating to see business like Coca-Cola trying out these new techniques to engage consumers.
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